来源：凯得力中国市场部收藏
2023-12-13 09:40
新闻稿
PRESS RELEASE
凯得力发布新品牌平台——彰显集团专注于支持高温行业能源转型
Calderys unveils its new brand platform reflecting the Group’s focus on supporting high temperature industries through their energy transition
凯得力推出涵盖集团宗旨和价值观的新企业品牌平台。凯得力集团于今年年初成为一家独立运营的公司，随后与哈宾逊沃尔克国际(HarbisonWalkerInternational, HWI)（现为“HWI——凯得力集团成员”）合并。新的品牌平台强调了集团寻求对我们这个赖以生存的地球产生何种以及将如何产生这些影响。
Calderys unveils its new corporate brand platform composed of the Group’s purpose and values. This follows the company’s change in ownership at the beginning of the year and the subsequent combination with HarbisonWalker International, now ‘HWI - a member of Calderys’. The new brand platform emphasizes what impact the Group seeks to make on the world and how.
法国巴黎 - 2023 年 11 月 29 日 凯得力今天隆重推出了集团目标：“凯得力是所有高温行业的重要合作伙伴——我们支持他们的可持续发展解决方案，为建设一个更美好的世界而共同努力。”我们宏伟强大的目标将可持续发展和创新置于我们业务的核心。这一宗旨彰显了耐火材料发挥的关键作用、 凯得力集团过去150多年来与客户建立的长期合作关系，以及我们计划通过我们的解决方案产生更积极的影响。
Paris, France - November 29, 2023 - Calderys reveals today an ambitious and powerful purpose: “We are the vital partner of all high temperature industries. We support them building a better world through sustainable solutions” placing sustainability and innovation at the heart of its business. This purpose reflects the critical roles of refractories in the world, the long-lasting relationships the Group has built with its customers base over the past 150 years, and the part the company intends to play to make a positive impact through its solutions.
品牌平台还通过新的签名标语：“传承匠心，精益求精。”来强调我们150多年悠久的行业历史，并一直坚定不移地追求卓越。
The brand platform also emphasizes, through a new signature, the heritage of the Group which dates back to the 19th century and has been nourished since then with an unwavering quest for excellence: Forged in legacy. Fueled by excellence.
凯得力集团总裁兼首席执行官Michel Cornelissen表示：“作为全球高温解决方案的领导者，凯得力集团拥有150多年的历史，无论是初创企业还是行业领导者，凯得力在确保我们的客户满足未来发展需求方面、在我们所在领域追求创新和卓越等方面都发挥着关键作用。随着我们两个品牌的深度融合，新的品牌平台标志着HWI融入凯得力集团迈出了令人兴奋的新步伐。这也是对我们新提出的宏伟目标的肯定，为我们的未来增长做准备。”
Michel Cornelissen, President and CEO of Calderys said, “As a world leader in high temperature solutions and a history that spans over more than 150 years, Calderys Group has a pivotal role to play in ensuring that companies —from small-scale entrepreneurs to global industry leaders — are equipped to meet the demands of tomorrow, and in pushing the boundaries of innovation and excellence in our sector. This new brand platform marks an exciting new step in HWI integration into the Calderys Group as we continue to build unity throughout our organization. It is also the affirmation of a renewed ambition that will position us for future growth”.
作为新品牌平台的一部分，我们制定了一套体现公司真实特性和企业文化基石的价值观，用四个词概括为：坚韧不拔、恪尽职守、多元文化、求真务实。
As part of the platform, a set of values have been developed reflecting the true personality and the foundation of the company culture in four words: tenacity, accountability, multiculturalism, authenticity.
坚韧不拔是指以团队协作、持续改进和追求创新的心态、以坚定的决心克服挑战并实现目标。
Tenacity refers to the determination to overcome challenges and achieve goals with a collaborative, continuous improvement and innovative mindset.
恪尽职守是指体现了对卓越、安全和道德的所有权和责任。
Accountability embodies ownership and responsibility towards excellence, safety and ethics.
多元化强调对来自不同文化的人的认可、欣赏、尊重和包容。
Multiculturalismemphasizes the recognition, appreciation, respect and inclusion of people from various backgrounds.
求真务实我们重视信任、正直、诚信和人文关怀，保持谦逊的作风。
Authenticity fosters trust, integrity, humility and care for people.
“这些新价值观和品牌平台是通过员工主导的活动开发出来的。由此真正定义了我们是谁以及我们如何开展业务的本质。它们指导我们的行动和行为，帮助我们为实现客户的利益做出最佳决策”，首席人才官 Melissa Bihary 和全球传播副总裁 Aurélie de Chassey-Hayot 在一份联合声明中补充说。
“These new values and the overall platform have been developed through an employee-led exercise. Therefore they truly define the essence of who we are and how we do business. They guide our actions and behaviors and help us make the best decisions for the benefit of our customers” add Melissa Bihary, Chief People Officer and Aurélie de Chassey-Hayot, Global Vice President Communications, in a joint statement.
2023 年 1 月，凯得力成为一家独立运营的公司，同时推出全新的视觉标识和Logo。2月，正式宣布HWI并入凯得力且成为凯得力集团的成员并作为及集团在美洲区品牌。随后，HWI发布了新品牌标识，彰显了其在耐火材料行业领导地位以及作为凯得力集团成员的全球地位。
In January 2023, Calderys became a standalone company, launching at the same time a brand-new visual identity and revised logo. In February, the integration of HWI into Calderys was announced and HWI became a member of Calderys and the brand for the Americas region of the Group. Soon after, HWI introduced a new visual identity reflecting its refractories leadership and global stature as a member of Calderys Group.
“两大品牌合并后的新品牌平台巩固了双方的许多相似之处——也是构建组织向前发展进步并提升到新水平的共同基础。” Michel Cornelissen总结道。
“The new brand platform for the combined organization cements our many similarities and is the common ground on which we will build our organization moving forward and bring it to the next level.” concludes Michel Cornelissen.
媒体联络人：
Media contacts:
Aurélie de Chassey-Hayot
凯得力集团全球传播副总裁
Global Vice President, Communications
Calderys Group
T: +33 (0) 6 70 16 70 38
M: aurelie.dechassey-hayot@calderys.com
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